The Priority Health and Premium Choice Story

The Beginning

It all began in 1983, when two business partners saw an opportunity to distribute no added sugar carob coated banana to the health food market in South Australia. They found that the product was highly sought after and suitable for diabetics.
Seeing a demand in the market, our founders’ expanded the range to include other carob and yoghurt coated dried fruits and nuts under the Australian owned manufacturing and distribution company Priority Health, originally located at Thebarton.
The Premium Choice brand was created with the idea of offering healthier convenient snack options to the community as well as a snack solution to those that had dietary issues.
Romeo’s Retail Magill was the first store to offer South Australian consumers a full range of Premium Choice products.

The Brand Today

Our Australian born founders’ Italian heritage and passion for food is at the heart of every red pack. Their vision to continually provide Australian consumers a diverse and multicultural range of ingredients, healthier food options and snacks has established their reputation at the forefront of the South Australian snacking market.

Offering an extensive and expanding range of products, recipe ideas and nutritional information. Our goal is to consistently lead the food industry with the latest food trends, taking customers on an exceptional food journey unlike anything they have ever tasted or experienced before. We want to bring the outdoor dining experience into your homes with our premium ingredients and snacks.

The Premium Choice range consists of:

  • nuts,
  • dried fruits,
  • portion control snacking,
  • functional health foods (superfoods),
  • snack foods,
  • muesli and breakfast foods,
  • as well as baking and cooking ingredients.

Today, the manufacturing and distribution facility is located at Croydon Park, Adelaide, South Australia. This modern purpose built temperature controlled facility helps ensure products are delivered as fresh as possible in a timely manner. A mix of modern and traditional systems and processes has allowed the business to source and manufacture the freshest tastiest products using only the finest ingredients manufactured to strict Australian and international food standards.

Our team believe that by providing consumers with the freshest and finest consumable goods available we can lead the way to a more informed and healthier community.

Our food philosophy resonates with providing ingredients and snacks for a balanced lifestyle. Our unique buying, storing and packing processes guarantees a fresher product being delivered to our consumers.

Our customer freshness guarantee is assured as we source locally wherever possible, pack in Australia, and source products regularly to guarantee an amazing taste like no other. We provide products, sustainably sourced, direct from the growers’ right to your table.

Scroll to Top